Uber Eats

#TeamForPirlo

The #TeamForPirlo digital campaign for Uber Eats and McDelivery created a conversation around which side Andrea Pirlo should support in the tournament given Italy had not qualified for the World Cup for the first time in 60 years.

Throughout the tournament, we staggered the release of a series of nine videos featuring international football legends including Cafu, Marcel Desailly and Peter Crouch appealing to Andrea Pirlo for his support.

In partnership with Twitter, we created a custom Twitmoji, to encourage fans to engage with the conversation. All content was storyboarded, scripted and edited by Pitch Productions with bespoke videos produced for eight international  markets and subtitled in 12 languages for international distribution.