FC Bayern Munich Qatar Training Camp

January 2020 marked the completion of the third Qatar Winter Training Camp for FC Bayern Munich. In addition to daily training, FCB played a friendly match against Al Ahli FC from Qatar. The camp included sponsor activities and fan engagement, this year even the team’s mascot “Berni” made the trip.

We supported with the research, camp logistics, and liaison with the operations team to ensure a seamless experience for the team on arrival.

Once the team were in Qatar, we acted as an extension of the club’s own teams – leading on logistics and covering everything from transportation and on field branding & support, to youth engagement and last-minute player requests.