Hyundai

For The Fans

In 2018 Pitch  was appointed to conceive and deliver a Pan-European creative platform which could bring to life Hyundai’s sleeve sponsorship of five clubs; Chelsea, Atletico Madrid, Lyon, Hertha Berlin and AS Roma. 

We conceived ‘For The Fans’which could be brought to life through a series of activations which celebrate, reward and improve the experiences of dedicated football fans of Hyundai sponsored clubs and beyond.

One particular activation brought fans of all five clubs together to create one unique piece of content. ‘A Matchday in Europe’, launched in March 2019, tells the story of a match day through the lens of fans in Lyon, Madrid, London, Berlin and Rome resulting in more than two million views to date and delivering widespread media coverage in all key markets.