The FA

Lionesses

Our challenge was the start of the Lionesses journey to the 2019 FIFA Women’s World Cup in a way which would transform the profile of the women’s squad and make them household names.

23 squad members were unveiled by 23 world famous celebrities on social media. Some of the biggest names in sport, entertainment music, film and even royalty, came together to reveal the names of each player across a four-hour window on the 8th May.

The results were:

-6.7m views in first 72 hours

-10.7m views in total

-7% increase in Instagram followers

-7% increase in Twitter followers

-42000 site visits in 48 hours

-100% positive sentiment in media