Pokémon Futsal

#MasterTheBall

The aim of The FA Pokémon Youth Futsal Programme is to make Futsal a natural part of children’s football development, with The FA and Pokémon using their shared values of evolution and progression through training to appeal to children and help raise Futsal’s profile.

Pitch created the powerful ‘Master The Ball’ overarching campaign platform, which includes an exciting visual identity fit for its audience.

In Season one we focused on education and implementation: launching the partnership and driving recruitment in key audiences.

We created a bespoke Pokémon Futsal website featuring unique skills and drills videos from the England team, and detailed info on how to get involved.

We distributed over 1,500  Pokémon kit bundles to schools and clubs Nationwide, inspiring thousands of children to play Futsal.

Season two will see a shift to growing engagement among the fanbase through additional exciting activations.

Digital activations and skill challenges using influencers and the England team. A TVC bringing Pokémon and stars from the England team together; to be launched in the run-up to the EURO’s.